Lead generation
Lead generation that is yours, not shared
Our lead generation for tradesmen and service businesses runs on your own ads. Every enquiry goes to you alone, straight to your WhatsApp. Usually live within 7 days.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Leads straight to WhatsApp
- 38 leads at £7.42 each
Your leadsOnly yours. Not shared.New lead
- Name
- Sarah
- Job
- Roof clean, 3-bed semi
- Area
- Chelmsford
- Phone
- 07700 900123
Tap to call
09:14New lead
- Name
- Dave
- Job
- Driveway clean and reseal
- Area
- Brentwood
- Phone
- 07700 900456
Tap to call
09:32New lead
- Name
- Priya
- Job
- Gutter clear, detached
- Area
- Witham
- Phone
- 07700 900789
Tap to call
09:51£7.42per lead on our own ad
Shared or yours
Shared directory leads vs your own leads
Directories such as Checkatrade, MyBuilder and Bark can work for some firms. But a lead that goes to several businesses at once is a race, and you pay for the chance to enter it.
| Your own ads | Shared directory leads | |
|---|---|---|
| Who gets the enquiry | Only you | Often several firms at once |
| How fast it reaches you | In your WhatsApp in seconds | Depends on the platform |
| Who owns the customer data | You do | The platform holds it |
| Choose your services and postcodes | Yes | Limited |
| Your own brand and photos | Yes | Platform profile |
| Build an audience you keep | Yes | No |
| Cost per lead you can see | Yes | Varies by platform |
Every platform is different, so check the terms of whichever you use. The point is simple: when the lead comes from your ad, nobody else is on the phone to that customer.
How it works
How our lead generation works
Five steps from a homeowner scrolling to a job in your diary.
The ad
A real job photo and a clear offer, shown to people in your postcodes on Facebook, Instagram or Google.
The form
A short form or a page built for that ad. Name, number and what they need. Nothing to put them off.
Your WhatsApp
The lead lands on your phone in seconds with their details ready to tap.
The call
You ring them while they are still thinking about the job. No competing quotes in the same minute.
Booked
You quote, they say yes, it goes in the diary. We track it so you know which ads pay.
Want exclusive leads? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Leads straight to WhatsApp
What a lead looks like when it lands
No login. No dashboard to check. The lead arrives as a WhatsApp message, the same app you already use all day.
- Their name and phone number
- The job they want and the town
- Time the enquiry came in
- One tap to call or message them back
Because the lead is yours alone, you can reply the way you would to a friend of a friend. See how WhatsApp lead alerts work, or how a CRM with automatic follow-up keeps every enquiry moving.
New leadsInstant alertsNew lead
- Name
- Tom
- Job
- Rewire, 3-bed terrace
- Area
- Colchester
- Phone
- 07700 900234
Tap to call
10:02New lead
- Name
- Emma
- Job
- Patio clean and seal
- Area
- Billericay
- Phone
- 07700 900567
Tap to call
10:18New lead
- Name
- Mark
- Job
- Leaking tap, kitchen
- Area
- Maldon
- Phone
- 07700 900321
Tap to call
10:41Real numbers
Our own leads, shown openly
This is our own roof cleaning ad. We run it on our own service business before we run anything for yours. Your costs will differ by trade and area.
Our roof leads campaign in Ads Manager
Last 30 days to 28 Sep 2026: 48 leads at £7.43 each from £356.40 spent. Every one went to our own team, nobody else.
Compare that with what you pay per enquiry now. For more detail, read our cost per lead guide for UK trades or see all our real results.
Want leads like ours? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- 38 leads at £7.42 each
- Live within 7 days
Where leads come from
Two ways to get your own leads
We choose the right mix for your trade and area on the free call.
Facebook and Instagram ads
Best when you want to show off your work and reach people before they start searching. Great for cleaning, driveways, landscaping and other jobs people decide to do. See our Facebook and Instagram ads.
Google Ads
Best when the customer already needs you now: a burst pipe, a lock-out, a boiler that has stopped. You appear at the moment they search. See our Google Ads management.
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- Burst pipes
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Call 01632 960234
Speed matters
Following up fast is half the job
A lead is only worth something if you reach the customer. People who send an enquiry often message more than one firm, and the one that replies first usually has the best chance of the job.
That is why we do not stop at the ad. Every lead goes to WhatsApp the second it is submitted, so you can answer from the van, the ladder or the kitchen.
Reply inside minutes, not hours
Keep a short opening message ready: who you are, that you have seen their request, and when you can call. Our guide to following up leads fast with WhatsApp has the wording we use on our own firm.
Do not let a lead go cold
If you are up a ladder when they ring, missed-call text-back replies for you, or an AI phone receptionist answers and takes the job details. Our CRM and follow-up automation sends the reminder texts and shows every lead in one pipeline.
Know what is working
We report on booked jobs, not clicks. You see which ad, which postcode and which service brought the enquiry in.
Missed call 10:42
Hi, sorry we missed your call, we are out on a job. What do you need doing and where? We will ring you back shortly.
Hi, gutter clear on a semi in Witham please
Thanks. We will call you before 2pm to book it in.
Want a fuller diary? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Who it works for
Industries this works for
The system is the same. Your services, your postcodes and your photos change.
What lead generation costs
It starts from £179 a month. Your ad spend goes straight to Meta or Google on your own card, and you choose the budget.
We confirm your price for your area on a free call. See all our plans if you want to compare.
Lead generation
From-prices. We confirm your price for your area on a free 20-minute call. Monthly rolling. No long contracts.
See every plan and priceRaised his prices. Still booked out.
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexFAQ
Lead generation questions
Is this a Checkatrade alternative?
It is a different route. Directories can give you a listing and some enquiries. With your own ads you also build your own audience and own the customer details. Many firms use both. See how our ads for trades work.
How do I get more leads as a tradesman?
Make it easy to enquire, show real work, target your postcodes and reply fast. Ads bring the enquiries, and WhatsApp alerts help you answer them before anyone else.
How quickly will leads start?
We are usually live within 7 days of the call. Results depend on your trade, area and budget, and we do not promise numbers. Read how it works.
Do I own the leads?
Yes. The enquiry comes to you with the customer details, and the ad account and audience are yours to keep.
Can you work in my trade?
We run an exterior cleaning firm ourselves and work across trades, cleaning, home services, automotive and beauty. See the industries we work with.
Want leads nobody else gets? Start here
Tell us who you are, then choose a 20-minute slot. We'll ring you and show you what we would do for your area.
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us