Be the locksmith they ring first

Nobody fills in a form when they are locked out in the rain. They search, tap the first result that looks local and call. That is why we build Google Ads for locksmiths around the phone call, not a contact page.

Ads written for the job

A home lockout, a broken key in a lock, a lock change after a break-in and a car locked with the keys inside are different searches from different people. Each gets its own ad, so the words match what the person just typed.

Tap to call, straight away

Call buttons sit right in the ad, and the page behind it is built for a phone: your number at the top, the areas you cover and how fast you can get there. No hunting for a menu.

Domestic and auto work

We run Google Ads, call tracking and missed-call text-back for an automotive client, so we know how car-key and lockout searches behave. If you also do vehicle work, see our marketing for mobile mechanics.

Locksmith is a busy, expensive-to-click category, and it is a target for time-wasters and shared-lead sites. A few habits protect your spend.

Your postcodes only

We target the towns and postcodes you really cover, and tune the radius so you are not paying for a click from somewhere you will never drive to.

Negative keywords from day one

Negative keywords tell Google which searches not to show your ad for. We start with a long list on day one, then add to it as we read the real search terms every week. Course hunters, job seekers and do-it-yourself searches get blocked before they cost you.

Watching for bad clicks

Paid search can attract junk clicks and the odd competitor. Google filters some of it, but we also check your search terms and call logs for odd patterns, block what does not look right and report what we see. We cannot promise to stop every bad click, but we can keep a close eye so waste stays small.

Your ads, your account

You are not buying shared leads sold to four other firms. The ads run in your name, the calls come to your phone and you keep the account. Plans start from £149 a month, and ad spend is paid straight to Google. See pricing for locksmith marketing for what each plan includes.

Clicks do not pay your bills. Calls do, and only some calls become jobs. With call tracking and reporting, each call is tied back to the ad and the search that caused it.

You see which services bring the calls worth having, which areas ring most and which hours matter. Then we move the budget towards the lockouts and lock changes you actually want, and away from the searches that only bring tyre-kickers.

It is the same tracking we run for our automotive client, so the setup is proven on a real business.

With missed-call text-back, anyone you miss gets a message from your number within moments. It says you are on a job, asks where they are and what happened, and invites a reply. Their answer lands on your WhatsApp with the number attached, so you can call back the moment you are free.

Emergency callers rarely leave a voicemail. A quick, human-sounding text keeps them waiting for you, not ringing round. For firms that want every call answered, even at night, our AI phone receptionist takes the job details 24/7.

• Missed calls get a text back automatically
• Replies reach your WhatsApp, not a lost inbox
• Out-of-hours callers are not left on voicemail

Letting someone into your home or car is a trust decision. When a customer sees several locksmiths on the map, the one with clear photos, the right services and fresh reviews usually gets the ring.

We tidy your Google Business Profile so your categories, service areas, hours and phone number are right. Then a text after each job asks for a review while the customer is still relieved. See review generation for how it works.

Not sure whether Google or Facebook suits you? Our guide on Facebook ads vs Google Ads for trades goes through it. For locksmiths, urgent work nearly always starts on Google.