Marketing for service businesses, built by people who run one
Ads, websites and follow-up that send every lead straight to your WhatsApp. Usually live within 7 days.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
New leadsInstant alertsNew lead
- Name
- Sarah
- Job
- Roof clean, 3-bed semi
- Area
- Chelmsford
- Phone
- 07700 900123
Tap to call
09:14New lead
- Name
- Dave
- Job
- Driveway clean and reseal
- Area
- Brentwood
- Phone
- 07700 900456
Tap to call
09:32New lead
- Name
- Priya
- Job
- Gutter clear, detached
- Area
- Witham
- Phone
- 07700 900789
Tap to call
09:51£7.42per lead on our own ad
£8,450of jobs booked
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
- 38 leads at £7.42 each
We run a service business too
We are a team that runs an exterior cleaning firm. Our vans are out every week, and our own diary depends on the same ads, pages and follow-up we build for you.
So everything gets tested on our business first. If it does not book us jobs, we do not sell it to you.
- We ring our own leads back, so we know what a good one looks like
- Ads use real job photos, not stock images
- We judge results by booked jobs, not clicks
£20 a day. £8,450 of work booked.
This is our own roof cleaning ad on Facebook and Instagram. Two weeks at £20 a day brought in 38 leads at £7.42 each, and those leads turned into booked roof cleaning jobs.
£8,450of roof cleaning jobs booked from £281.80 of ads
Want results like these? Tap below
38 leads from £281.80 on our own ad. We will show you what the same system could do in your area.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
What we do
Everything you need to fill your diary
Pick one service or let us run the lot. Each one is built around your services, your postcodes and your phone.
Facebook & Instagram ads
Ads with real job photos, aimed at your postcodes, sending leads to your phone.
Google Ads
Show up when people search for your service right now, with every call tracked.
Websites & landing pages
Fast, phone-first pages built to turn visitors into enquiries.
Lead generation
Exclusive leads from your own ads. Never shared, never sold on.
WhatsApp lead alerts
Every new lead lands in your WhatsApp in seconds. Tap to call.
CRM & follow-up
Every lead tracked and chased automatically until it books or says no.
Missed-call text-back
Miss a call on a job and they get a text straight back, so they do not ring the next firm.
AI phone receptionist
Every call answered in your business name, with the job details sent to your WhatsApp.
Google Business Profile
A profile that ranks in the map pack and turns searches into calls.
Review generation
An automatic review request after every job, so your reviews keep growing.
Local SEO
Rank for your services in your towns and get enquiries without paying per click.
Tracking & reporting
See where every pound went and which jobs it booked, in plain English.
How it works
From a free call to leads on your phone
Three steps. Usually live within 7 days.
Free 20-minute call
We learn your services, your postcodes and the jobs you want more of. Then we quote for your area.
We build it
Ads for your services and postcodes, the page they land on, and lead alerts linked to your WhatsApp.
Leads start coming in
Usually live within 7 days. We check the ads every day and keep the leads coming.
Want a fuller diary? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Leads straight to WhatsApp
- No contracts pushed
Pricing
Plans from £149 a month
Ads, your page, WhatsApp alerts and follow-up in one monthly price. Pick a plan or start with one service.
Starter
One ad channel and every lead on your phone in seconds.
£149a month
£99 set-up, plus ad spend
Most popular
Growth
Ads plus the follow-up that turns more leads into booked jobs.
£250a month
£149 set-up, plus ad spend
Scale
Every channel running together, with every call answered.
£450a month
£249 set-up, plus ad spend
Monthly rolling. No long contracts. Ad spend is paid straight to Meta or Google on your own card, never through us. You choose the budget.
Who we work with
Built for businesses like yours
Trades, cleaners, home services, automotive, beauty and pets. The same system, set up for your services and your area.
Why Grafter
Not a typical agency
Most agencies have never had to fill a diary. Here is what changes when the people building your ads run a service business too.
| Grafter Media | Typical agency | |
|---|---|---|
| Who builds your ads | A team that runs a service business | Account managers who never have |
| Tested on a real business first | Yes | No |
| Where your leads go | Straight to your WhatsApp in seconds | An inbox or a weekly spreadsheet |
| Time to go live | Usually within 7 days | Often weeks of onboarding |
| How results are reported | Booked jobs, in plain English | Clicks, impressions and jargon |
| Contracts | No contracts pushed | Long minimum terms are common |
Raised his prices. Still booked out.
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexWant a diary like his? Start here
The same system we run on our own firm, set up for your services and your postcodes.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
FAQ
Questions owners ask us
How much does it cost?
Plans start from £149 a month, plus the ad spend you pay straight to Meta or Google. The exact price depends on your area and services, and we confirm it on a free call. See our plans and prices.
How quickly can my ads go live?
Usually within 7 days of the call. We build your ads, set up the page they land on and link your leads to WhatsApp, then switch them on. Here is how the process works.
Do I need a website first?
No. We can build the page your ads need, or use a lead form inside Facebook. If you already have a site, we will tell you on the call whether it is helping or holding you back. See our websites and landing pages.
Will I be locked into a contract?
No contracts pushed. Book a call, we quote for your area, and you decide.
What kinds of businesses do you work with?
Service businesses of every kind: trades, cleaning, home services, automotive, beauty and pets. We run an exterior cleaning firm ourselves, and the same system works across trades. See the industries we work with.
Guides from people who run the ads
Plain-English help on budgets, ads and follow-up, using our own figures.
- How much to spend on Facebook adsWork back from job value to a daily budget, with our own £20-a-day campaign as the worked example.
- Cost per lead benchmarksOur real cost per lead, how to work out yours and why cost per booked job matters more.
- Follow up leads fast with WhatsAppThe first reply usually wins the job. How to get there first and what to say.
- Facebook ads vs Google AdsWhen each one wins for a trade, what they cost and how we run them together.
Want more booked jobs? Start here
Tell us who you are, then choose a 20-minute slot. We'll ring you, learn your business and tell you straight what we would do.
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us