Google Ads
Google Ads for trades and service businesses
Google Ads for tradesmen puts your phone number in front of people searching for your service right now. Built by a team that runs its own service business.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
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The right tool
When Google Ads is the right tool
Facebook finds people who might need you. Google finds people who need you now. Someone with a leaking pipe or a locked front door does not scroll. They search, tap the first sensible result and ring.
That is why Google Ads suits urgent, high-intent jobs so well. The demand already exists. Your job is to be on the page when it appears, in the right postcode, with a number they can tap.
Jobs that suit Google Ads
- Emergency callouts: burst pipes, lockouts, no heating, power cuts.
- High-value repairs and installs people research before they buy.
- Services where customers compare two or three local firms by phone.
If your work is more of a "nice to have", such as cleaning or landscaping, Facebook and Instagram ads often get you a cheaper lead. We tell you honestly which one fits, because we run both on our own business.
What we build
What we build for you
One set-up, built around the services and postcodes you actually want.
Search campaigns
Ads for each service you sell, each with its own keywords and its own page or call button.
Local Services Ads
The verified ads above the normal results, where your trade qualifies in your area. You pay per lead.
Call-only ads
A phone number and a button. No website visit needed. Ideal for emergency jobs.
Postcode targeting
We aim at the towns you want and leave out the ones you do not travel to.
Daily checks
We watch searches, spend and calls every working day and cut what is not working.
Lead alerts
Every call and form lands on your WhatsApp, so you can ring back fast.
Want to show up first? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
No wasted spend
Postcodes and negative keywords: no wasted clicks
Most wasted Google Ads money goes on the wrong searches in the wrong places. We fix both at the start.
The search
Someone types "emergency plumber chelmsford" into Google on their phone.
Your postcodes
Your ad only shows in the towns and postcodes you want to work in.
Negative keywords
Jobs, courses, DIY and free searches are blocked before they cost you a click.
The call
One tap and your phone rings. The call is tracked and the details land on your WhatsApp.
Keywords for each service
We group keywords by job, not by guesswork. "Emergency plumber" and "bathroom fitter" are different customers with different budgets, so they get separate ads and separate budgets. That also lets us write adverts that match what the person typed, which Google rewards with cheaper clicks.
Postcodes you want to work in
We target your service area by town and postcode and exclude the places you do not cover. A click from 40 miles away costs the same as one from round the corner.
Negative keywords
A negative keyword tells Google which searches not to show your ad on. For a trade that usually means jobs and careers, courses, DIY how-tos, free advice and parts shops. We start with a trade-specific list and add to it every week from the real search terms report.
Want the full picture of how Google compares with Meta? Read Facebook ads vs Google Ads for trades.
- Calls from Google
- Tracked
- Forms from Google
- Tracked
- Searches that rang
- Listed
- Jobs booked
- Reported
Every call tracked to the search
A click is not a customer. A phone call is. We put call tracking on your ads so you can see which searches and which adverts made the phone ring, not just who visited a page. It all feeds into our tracking and reporting.
Each month you get one plain-English page: calls, forms, the searches that led to them and the jobs you booked. If a keyword spends money and never rings, we cut it.
- Call tracking on every ad
- Leads on your WhatsApp in seconds
- Plain-English monthly report
Missed a call? They get a text back
Paying for a click and then missing the call is the most expensive mistake in Google Ads. With missed-call text-back, if you are up a ladder or under a sink, the customer gets an instant text and does not ring the next firm.
We run Google Ads with call tracking and missed-call text-back for an automotive client, so we know how it behaves with real urgent jobs. If you get more calls than you can answer, an AI phone receptionist can pick up every one, 24/7, and send you the job details.
- Missed calls text back automatically
- Works with your current number
- Replies land on your phone
Missed call 10:42
Hi, sorry we missed your call, we are on a job. What do you need and where? We will ring you back shortly.
Locked out of my house in Chelmsford, can someone come today?
Yes. We will call you in 10 minutes to sort a time.
Want every call tracked? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- No contracts pushed
Compare
Google Ads vs Local Services Ads vs Meta
Each has a job. We pick the mix that suits your trade and your area.
| Google Search ads | Local Services Ads | Meta ads | |
|---|---|---|---|
| Catches people searching now | Yes | Yes | No |
| You pay per | Click | Lead | Ad views |
| Best for | Urgent and planned jobs | Qualifying local trades | Building a steady flow |
| Control over keywords and wording | Full control | Limited | Full control |
| Open to every trade | Yes | Only some | Yes |
| Works with call tracking | Yes | Yes | Forms and WhatsApp |
Search ads
You choose the keywords, the wording and the budget. You pay when someone clicks or calls. This is the workhorse for most trades.
Local Services Ads
These sit above the normal results with a verified badge and you pay per lead rather than per click. They are only open to certain trades and areas and Google checks your business first, so we confirm eligibility on the call. See our full list of services to see how it fits with everything else.
Meta ads
Facebook and Instagram create demand rather than catch it. Our own roof cleaning ad on Meta brought in 38 leads at £7.42 each from £281.80 spend over two weeks, and those leads turned into £8,450 of booked jobs. Different tool, different job. See our Facebook and Instagram ads service.
How it works
Our process
Free 20-minute call
We learn your services, your postcodes and which jobs pay best. We tell you whether Search, Local Services Ads or Meta fits.
We build the campaigns
Keywords, ads, negative keywords, postcodes, call tracking and WhatsApp alerts. All set up for you.
You go live
Usually inside 7 days. Calls and forms land on your phone and WhatsApp.
We check it every working day
We watch spend and calls, read the search terms, cut waste and improve the adverts that get calls.
Want more calls? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
Who it suits
Trades Google Ads suits most
Urgent, local, high-value work.
Plumbers
Burst pipes, leaks and blocked drains get searched at the moment of need.
Locksmiths
Lockouts are urgent and local. People ring the first firm that answers.
Heating engineers
No heating or hot water? Boiler repair searches spike when it gets cold.
Electricians
Fault finding, consumer units and EV chargers all have steady search demand.
Google Ads from £179 a month
That covers building and managing your campaigns, call tracking and checks every working day. Your ad budget is paid straight to Google. You choose it, and you can change it any time.
It is monthly and rolling. No long contract. We confirm the price for your area on the free call.
Google Ads
From-prices. We confirm your price for your area on a free 20-minute call. Monthly rolling. No long contracts.
See every plan and priceQuestions owners ask us
Is Google Ads better than Facebook ads for a tradesman?
It depends on the job. Google catches people who are searching right now, so it suits urgent work. Facebook and Instagram suit jobs people did not know they needed. Many firms run both. Our guide on Facebook ads vs Google Ads for trades goes through it.
How much should I spend on Google Ads?
It depends on your trade, your area and how many people search for your service. The ad budget goes straight to Google. We agree it with you on the free call and quote our management fee for your area.
Can you get me Local Services Ads?
Local Services Ads are only open to certain trades and areas, and Google runs a verification process before you can appear. We check whether you qualify on the call and handle the set-up if you do. If not, Search campaigns do the same job.
Do you track the calls my ads generate?
Yes. Every call and form from the ads is tracked, so you can see which searches led to real enquiries. Missed calls get an automatic text back through missed-call text-back.
How do you stop me wasting money on the wrong clicks?
We build a list of negative keywords for your trade, such as jobs, training, DIY and free, so those searches never trigger your ad. We also limit the ads to your postcodes and review the search terms report every week.
How quickly can my Google Ads go live?
Usually within 7 days of the free call. Local Services Ads can take longer because Google checks your business first.
Want the phone ringing? Start here
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On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
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