Window cleaning marketing
Build a fuller window cleaning round
Window cleaning marketing aimed at the streets you already clean. Facebook ads, a simple enquiry page and WhatsApp alerts you can read from the ladder. Tested on our own cleaning firm first.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
Your streetsnot your whole county
Secondsto your WhatsApp
Round density
Why density is the game for window cleaners
A full round is not about how many customers you have. It is about how close together they are.
Every minute between houses is a minute you are not cleaning. Ten customers on one road earn more per hour than ten spread across a town, because you park once, walk, and move on. That is why good window cleaners talk about density.
It changes how you think about window cleaning advertising. A lead from the other side of town is worth less than a lead two doors down from a regular. A national-style ad that reaches everyone is wasteful. You want the right houses, in the right streets, at the right time.
| Tight round | Spread-out round | |
|---|---|---|
| Parking | Once per street | At every house |
| Time between houses | A short walk | A drive across town |
| More cleans in a day | Yes | No |
| Neighbours see your van | Yes | No |
| Easy to fit in extras | Yes | No |
What a good new customer looks like
Most owners will tell you the same things. Your ads should attract this customer and politely filter out the rest.
- Close to your existing customers
- Happy with a set cycle
- Easy to park outside
- Likely to add extras later
Our own exterior cleaning firm works the same way. We plan jobs by area, and our ads are built around the postcodes we want to be in. The same idea works on a round, and it is the heart of exterior cleaning marketing.
Ad targeting
Ads that target streets, not cities
Facebook and Instagram let us aim at small areas. That is perfect for a round.
Postcodes you want
We aim at the postcodes next to your existing customers, so every new job shortens your day.
Homeowners nearby
The ad is built for people who own and live in the houses you clean, not everyone online.
A clear local offer
A regular clean for a set cycle, in words your neighbours understand.
For facebook ads for window cleaners, the picture and the first line do most of the work. A clean window beside a dirty one gets attention. A line naming the area gets a reply. We write ads like these every week for our own firm and build them for you in the same way. You can read the detail on our Facebook and Instagram ads page.
We also keep the area flexible. If a street fills up, we move the ads to the next one. If a gap opens in your Tuesday, we aim at it. That is how ads support a round rather than fight it.
Want a bigger round? Start here
We aim your ads at the streets you already clean.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Turning one clean into a regular
The first clean is the cheapest way to win a customer. The second is where the round is built. Ask for the cycle on the first call. "Would every four weeks suit you?" is easier to say than it sounds, and most people say yes if the first clean is good. Put the cycle in the ad too, so the people who enquire already expect a regular visit.
- Offer a regular clean, not a one-off
- Confirm the cycle on the first call
- Ask for a review after the first clean
- Book the next visit before you leave
Our review generation service asks happy customers for a review straight after the job. Reviews help the next neighbour say yes.
Hi Sarah, thanks for having us today. If you are happy with the job, a quick Google review would really help us.
How did we do?
Leave a reviewUpsells
Upsells: gutters, fascias, conservatory roofs
You are already at the house with a ladder. Extras add value without adding driving.
Gutter clearing
Often needed once or twice a year and easy to offer to a regular.
Fascias and soffits
A quick way to lift the look of the whole front of the house.
Conservatory roofs
Many owners forget about them until they look green.
Roof and driveway
Bigger jobs for the customers who trust you. See our exterior cleaning page.
Want more regulars? Start here
Tell us your round. We show you the ads we would run.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
New leadsWindow cleaning enquiriesNew lead
- Name
- Sarah
- Job
- Regular window clean, 3 bed semi
- Area
- CM1
- Phone
- 07700 900123
Tap to call
09:12New lead
- Name
- Mark
- Job
- Windows and conservatory roof
- Area
- CM2
- Phone
- 07700 900456
Tap to call
09:40Leads to WhatsApp while you are up the ladder
You cannot answer an email on a ladder. You can glance at WhatsApp. With WhatsApp lead alerts, every enquiry reaches you in seconds with the name, number, postcode and job. Tap to call when you come down. A quick reply is often the difference between a new regular and a lost one.
Phone ringing mid-clean? An AI phone receptionist answers in your business name, takes the address and the job, and sends it to the same WhatsApp.
Window cleaning is a local trade, so people also search for you. A strong Google Business Profile helps nearby homeowners find you and ring. For the full plan, read our guide on how to get more cleaning leads.
How we start
From call to new customers
A free 20-minute call
You tell us your round, your streets and the gaps in your week.
We build your ads
Ads and a simple page for your postcodes, with leads linked to your WhatsApp.
Customers start enquiring
Usually live within 7 days. We watch the ads and adjust the streets.
From a cleaning business owner
What a cleaner says
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexFAQ
Window cleaner questions
How do I get more window cleaning customers?
Show your offer to the right streets, make it easy to enquire, and reply fast. Facebook and Instagram ads aimed at your postcodes do the first part, and WhatsApp lead alerts do the last. See how we get you live within 7 days.
Do Facebook ads work for window cleaners?
They can, because window cleaning is a local, repeat service and Facebook lets you target people by area. Results depend on your area, your offer and how quickly you reply. We run ads for our own exterior cleaning firm, so we know what works for cleaning. Read about Facebook and Instagram ads.
Can you target only the streets on my round?
We target by postcode and by a radius around your round, then widen or narrow it as leads come in. The aim is to bring in customers you can add without extra driving.
What should my window cleaning offer be?
A regular clean is usually the strongest hook. Offer a simple first clean and a set cycle, such as every four or eight weeks, so the customer joins your round rather than booking one job. Your price and cycle are your call. We help you word it.
Will ads bring me one-off jobs or regulars?
Both. Ads bring the enquiry. What you do on the first visit turns a one-off into a regular. We cover that on this page and in our guide on how to get more cleaning leads.
How much does it cost?
Plans start from £149 a month, plus the ad spend you choose, paid straight to Meta. Monthly rolling, no long contracts. Every plan is on our pricing page, and we confirm the price for your area on a free 20-minute call.
Want a fuller round? Start here
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
Rather message first? WhatsApp us