Facebook and Instagram ads
Facebook and Instagram ads that bring in booked jobs
Facebook ads for service businesses, run by a team that runs its own. Homeowners in your postcodes send their details, and the lead lands on your WhatsApp in seconds.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
- Live within 7 days
£7.42per lead on our own ad
In secondslead to your WhatsApp
Why it works
Why Facebook and Instagram work for service businesses
Nobody scrolls Facebook looking for a roof cleaner. They scroll, see a tired roof in their own street, and think "I should get that done".
That is the difference from search. On Google, people already want the job done today. On Facebook and Instagram, you reach homeowners before they start searching, and you are the one they remember when they do. For most trades and cleaners, that means a steady flow of enquiries you can turn up when the diary thins and turn down when you are full.
It also suits the way owners work. A good lead generation campaign asks for a name and a phone number and nothing else, so a homeowner can enquire from their sofa in twenty seconds. No website needed, no phone tag.
Facebook ads for tradesmen and cleaners
Facebook ads for tradesmen work best on jobs people can see: roofs, driveways, gutters, windows, patios, fascias, gardens, kitchens. If a before and after photo tells the story, a feed ad can sell it. Urgent jobs like a burst pipe or a lockout usually suit Google Ads better, and plenty of firms run both.
Instagram ads for local businesses
Instagram ads for local businesses run from the same Meta campaign as your Facebook ads. One set-up covers both apps: the feed, stories and reels. Meta shows each ad where it brings in leads most cheaply, so you do not need two budgets or two lots of creative.
Why we know what we are talking about
We are a Meta ads agency in the UK that also runs an exterior cleaning firm. These ads fill our own diary every week. We know which photos make a homeowner stop, which offers get a reply and which leads are a waste of a phone call, because we are the ones ringing them back.
Our own results
£20 a day. £8,450 of work booked.
This is our own roof cleaning ad, not a client case study. Real figures from our Ads Manager, shown in full.
We ran one lead-form ad for our own roof cleaning firm at £20 a day for two weeks, aimed at homeowners in the postcodes we cover. It reached 24,884 people, and the leads it brought in turned into booked roof cleaning jobs.
£8,450of roof cleaning jobs booked from £281.80 of ads
Results differ by trade, area and season. A roof job is worth more than a window clean, so costs per lead are not like for like. We will tell you what looks realistic for your business on the free call.
And it keeps going
Our roof leads campaign over the 30 days to 28 September 2026 brought 48 leads at £7.43 each from £356.40. Same system, same daily checks. See more on our real results page.
Want results like these? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- 38 leads at £7.42 each
- No contracts pushed
How it works
How we build your campaign
Four steps. Usually live within 7 days of the call.
Free 20-minute call
We learn your services, your best-paying jobs and the postcodes you want to work in. We tell you straight whether ads suit you.
We build the campaign
Real job photos, a clear offer, a short lead form and your postcodes. You approve it before anything goes live.
Leads go to your WhatsApp
Name, number, postcode and job land on your phone in seconds. Tap to call, book the job.
We check it every day
We watch the cost per lead and the lead quality, swap tired creative and move budget to what works. You get a plain-English report each month.
What a good ad needs
What a good service business ad needs
Six things decide whether an ad brings in booked jobs or just clicks.
Creative that stops the scroll
Real photos of real jobs, ideally before and after. Stock images get scrolled past.
An offer worth replying to
A free quote, a seasonal slot or a clear starting point. "We do roofs" is not an offer.
Postcode targeting
Only people within reach of your van. No wasted spend on leads you cannot serve.
A short lead form
Name and phone number. The fewer boxes, the more people finish it.
Instant WhatsApp alerts
Speed wins the job. You hear about the lead while the homeowner is still on their phone.
Daily checks and fresh ads
Ads wear out. We check them every working day and replace what is slowing down.
Why we target postcodes, not "everyone in the UK"
A plumber in Chelmsford cannot take a job in Carlisle. If your ad shows to the whole country, you pay for impressions that can never turn into work. We set your ads around the postcodes and towns you actually cover, so every pound reaches someone you can serve. If you work in two areas with different demand, we can run them separately and see which pays.
Why the lead form beats sending people to a website
On a phone, every extra tap loses people. A lead-form ad keeps the homeowner inside Facebook, pre-fills their name and number, and lets them enquire in a couple of taps. Where a website helps, we build a page made for the ad, covered in our websites and landing pages service.
Where the lead goes
Leads land on your WhatsApp in seconds
New leadsInstant alertsNew lead
- Name
- Sarah
- Job
- Roof clean, 3-bed semi
- Area
- Chelmsford
- Phone
- 07700 900123
Tap to call
09:14New lead
- Name
- Dave
- Job
- Driveway clean and reseal
- Area
- Brentwood
- Phone
- 07700 900456
Tap to call
09:32New lead
- Name
- Priya
- Job
- Gutter clear, detached
- Area
- Witham
- Phone
- 07700 900789
Tap to call
09:51Ring them while they are still thinking
The first firm to reply usually wins the job. So every lead from your ad is sent to your WhatsApp the moment the form is submitted. You see the name, number, postcode and what they want, and you tap to call.
- Name, phone number, postcode and job on one message
- No logging in to Ads Manager to find leads
- Tap the number to ring them straight back
Read more about instant WhatsApp lead alerts.
Want WhatsApp leads? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Leads straight to WhatsApp
- Live within 7 days
Boosted post or campaign
Boosted posts vs a proper campaign
The blue Boost button is easy. It is also why many owners say "Facebook ads do not work for me".
| Proper campaign | Boosted post | |
|---|---|---|
| Goal | Leads and booked jobs | Likes and reach |
| Lead form | Yes | No |
| Targeting | Your postcodes and the right homeowners | Broad audience, often wasted |
| Creative testing | Several ads, tested against each other | One post |
| Lead alerts | Straight to your WhatsApp | Messages buried in an inbox |
| Reporting | Cost per lead and booked jobs | Likes and impressions |
Want leads like ours? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- 38 leads at £7.42 each
Who it suits
Who Facebook ads suit best
Any service business with visible work and a local patch. If a before and after photo sells the job, Facebook ads can too.
- Exterior cleaningRoof, driveway and gutter jobs booked from ads we run on our own firm.
- RoofingYour own roofing leads, not shared directory leads.
- Cleaning companiesRegular domestic and commercial clients on the books.
- Window cleaningNew houses on your round and one-off cleans in quiet weeks.
- Driveways & pavingBig-ticket driveway and patio jobs booked this season.
- Landscaping & gardeningSpring and summer booked while it is still winter.
Raised his prices. Still booked out.
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexWhat it costs
Management starts from £129 a month, with a one-off set-up fee. You pay your ad budget straight to Meta, so you can see every pound spent. Monthly rolling, no long contracts.
How much budget should you set? It depends on your trade and area. Read our guide on Facebook ads budgets for trades, and on writing ads that get booked jobs.
Facebook & Instagram ads
From-prices. We confirm your price for your area on a free 20-minute call. Monthly rolling. No long contracts.
See every plan and priceFAQ
Facebook ads questions owners ask us
Do Facebook ads work for tradesmen and service businesses?
They can, when the creative is real job photos, the targeting is your postcodes and the follow-up is fast. We run them on our own exterior cleaning firm every week. Results differ by trade and area, and we will say honestly on the call whether it suits you.
How much should I spend on Facebook ads?
It depends on your trade, area and how many jobs you want. Our own roof ad ran at £20 a day. Our guide to Facebook ads budgets for trades explains how to set one. Ad spend is paid straight to Meta.
Do you run Instagram ads as well as Facebook ads?
Yes. Both run from the same Meta campaign, so your ad can show in Facebook and Instagram feeds, stories and reels from one budget. We size the photos and video to fit each one.
Do I need a website for Facebook lead ads?
No. A lead form inside Facebook collects the name and number. If a landing page will help, we build one made for the ad.
How fast do I get the leads?
Straight away. Every lead is sent to your WhatsApp the moment the form is filled in, so you can ring while they are still on their phone. See WhatsApp lead alerts.
Are the leads exclusive to me?
Yes. They come from your own ads and go only to you. They are not sold on to other firms.
Am I locked into a contract?
No. It is monthly rolling, with no long contract. Book a free call and we will quote for your area, or see our pricing first.
Want more booked jobs? Start here
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us