Marketing for builders
Bigger jobs for builders, without the directory fees
Marketing for builders that brings you serious extension, loft and renovation enquiries from Facebook, Instagram and Google. Built by a team that runs its own service business.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
- Extensions and loft conversions
- Real photos of finished jobs
- Fully insured, local team
In secondson your WhatsApp
The problem
Directory leads cost you time and money
A homeowner planning a kitchen extension is not buying a gadget. They are spending a large sum and they take their time. Directories sell that enquiry to several firms at once.
| Your own enquiries | Directory leads | |
|---|---|---|
| Who else gets the enquiry | Only you | Several other firms |
| Customer already sees your work | Yes | No |
| Project details before you ring | Yes | Rarely |
| Tyre-kickers filtered out | Yes | No |
| Your postcodes and job types | Yes | Partly |
| Builds something you keep | Yes | No |
The usual pattern is familiar. You pay for the lead, ring, get voicemail, ring again, then find out the customer has already spoken to three other builders and only wants a rough price over the phone. Hours of quoting for a job that was never going to be yours.
Marketing for builders works differently when the enquiry is yours alone. The ad carries your name, your photos and your postcodes. The customer comes to you already knowing what you build. That is the idea behind our lead generation for trades: enquiries you own, with the cost of each one in plain sight.
Fewer tyre-kickers? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Qualifying
Qualify leads before they reach you
Short forms bring more enquiries. Forms with no questions bring more time-wasters. For builders the right answer sits in the middle: a few well-chosen questions that take twenty seconds and tell you what the job is.
We add them to your ads and your page, so every enquiry lands on your phone with the project already described.
Project type first
Extension, loft, renovation or a small repair. You see it before you pick up the phone.
Timing
Someone starting in three months is a different call from someone just browsing.
Budget range
A range, not an exact figure. It filters out jobs that will never suit you.
Postcode
We check the address is inside the area you cover before the lead reaches you.
Each enquiry arrives through WhatsApp lead alerts, so you can read the details and ring back between jobs.
Your website
A website that shows your work
Builders sell trust. Nobody hands over a large sum to a firm they have only seen as a logo. Before they call, most homeowners look at your photos, your reviews and how you describe the job. If your site is slow, thin or full of stock images, the enquiry goes to the next firm.
A good website for builders is a portfolio first and a brochure second. It shows finished projects, explains how you work and makes the next step obvious.
- Photo galleries sorted by job type: extensions, lofts, kitchens, full renovations
- A short note on each project: what it was, how long it took, the town
- Reviews from past customers next to the work
- A click-to-call button and a short enquiry form on every page
- Fast loading on a phone, because that is where homeowners look
Follow-up
Follow-up over weeks, not days
Smaller trades win on speed. Builders win on staying in touch, because a loft conversion is rarely decided in a day.
New2
- SarahRear extension, ChelmsfordAlert sent
- TomLoft conversion, MaldonAlert sent
Contacted1
- DaveKitchen renovation, BrentwoodFollow-up 2
Quoted1
- PriyaGarage conversion, WithamChased today
Booked1
- MarkSide extension, BraintreeStart in May
Most enquiries are not ready to sign the day they fill in a form. They are waiting for drawings, comparing quotes or saving up. Our CRM and follow-up automation keeps every enquiry in one board, texts people at sensible intervals and reminds you who to ring today.
What this looks like week to week
- Day one: a reply goes out the moment the form is sent
- Days two to seven: a nudge to book the survey visit
- After you quote: a polite check-in so the quote does not go cold
- Weeks later: a friendly message to people who said not yet
You stay in mind without chasing by hand. When the customer is ready, you are the name they remember.
Want every enquiry chased? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Leads straight to WhatsApp
- No contracts pushed
Meta and Google
Meta and Google working together
Builders need both channels because homeowners come in at two different moments.
Facebook and Instagram: the inspiration stage
Many homeowners are not searching for an extension yet. They are scrolling, and a photo of a bright new kitchen diner stops them. Facebook and Instagram ads put your best projects in front of homeowners in your area while the idea is still forming. We use real before and afters, short captions and a form with your qualifying questions.
Google: the builders near me search
Someone typing "builders near me" or "loft conversion Chelmsford" has made a decision. Google Ads puts your name, number and a link to your work at the top of that page.
We limit the ads to the postcodes you cover, block searches for jobs, training and DIY, and track every call back to the search.
- Your postcodes only
- Calls tracked to the search
- Job and DIY searches blocked
- Missed calls text back
Up a scaffold when it rings? An AI phone receptionist answers, takes the details and sends the job to your WhatsApp.
Sponsored
Local Builders | Extensions & Loft Conversions
See our recent projects. Free no-obligation quote for homeowners in your area. Call or enquire online.
- Extensions
- Loft conversions
- See our work
Call 01632 960204
Why two channels beat one
Meta builds awareness before the homeowner is ready. Google catches them when they are. A homeowner who sees your extension photos on Instagram in March and searches for builders in May is far more likely to click your name. Both lead to the same page and the same follow-up, so nothing is wasted.
Our own ads
Tested on our own business first
We run ads for our own diary
We are a marketing team that also runs an exterior cleaning business. We use the same kind of ads, forms and follow-up on our own business, so we see what homeowners tap and what turns into booked work.
Over two weeks at £20 a day, one of our roof cleaning ads brought in 38 leads at £7.42 each, and those leads turned into £8,450 of booked roof cleaning jobs. Building jobs are bigger and cost per lead differs by trade and area, so we never promise the same figures.
Our own roof cleaning ad on Facebook and Instagram, £20 a day for 2 weeks.
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexWant leads like ours? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- 38 leads at £7.42 each
- We run our own service business
How it works
From a call to serious enquiries
Four steps, usually live inside a week. The full detail is on how our process works.
A free 20-minute call
We learn which jobs you want, what size, where you work and how many you can take on.
We build the ads and the page
Facebook and Instagram ads with your best projects, a Google campaign for people searching, and a portfolio page with a qualifying form.
Enquiries go live on WhatsApp
Usually inside 7 days. Each enquiry arrives with the project details already filled in.
Follow-up runs for weeks
People who are not ready yet get friendly messages over time, so you are the firm they remember.
Ready for bigger jobs? Start here
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- Live within 7 days
- No contracts pushed
Builder marketing questions
How do I get more extension and renovation enquiries?
Show your work where homeowners already look, and make it easy to enquire. That means Facebook and Instagram ads built on photos of your finished projects, Google Ads for people searching for builders near them, and a website that backs it up. Then follow up properly, because big jobs take weeks to decide.
Will I still get tyre-kickers?
Some, as with any marketing. We reduce them by asking about the project, timing and budget range in the enquiry form, and by showing real jobs so people know what you do before they get in touch. You ring the serious enquiries first.
Should builders use Facebook ads or Google Ads?
Usually both. Google catches people who are ready now and searching for builders near them. Facebook and Instagram reach homeowners at the inspiration stage, who are still thinking about an extension or loft. They do different jobs, so they work well together.
Do I need a new website?
Not always, but the site matters more for builders than for most trades, because homeowners want to see your work before they commit to a big spend. If yours does not turn visitors into enquiries, read why your website is not getting enquiries and we can build you a page that does.
I am on site all day. What happens when I miss a call?
Missed calls are a big leak for builders, because the person ringing about an extension will ring the next firm. Missed-call text-back texts them straight away, and an AI phone receptionist can answer every call, take the job details and send them to your WhatsApp.
How long until I get enquiries?
We are usually live within 7 days of the call. We never promise a set number of enquiries, because it depends on your area, the jobs you want and your budget. Larger jobs also take longer to turn into signed work.
How much does it cost?
There are two costs: our monthly fee and the ad spend you pay straight to Meta or Google. Plans start from £149 a month, the full from-prices are on our pricing page, and we confirm the price for your area on a free call. No long contracts.
Want serious enquiries? Start here
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us