Cleaning company marketing
Regular cleaning clients, not one-off jobs
Marketing for cleaning companies, built by a team that runs its own cleaning firm. Facebook ads for domestic clients, Google Ads and follow-up for commercial contracts, and every lead sent to your WhatsApp in seconds.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
- Leads straight to WhatsApp
Regular clientsweek after week
Secondsto your WhatsApp
Why us
We run a cleaning business too
We are not an agency guessing at your world. We clean for a living.
Tested on our own diary first
Our own exterior cleaning firm is our test bed. Every ad, page and follow-up message goes through our diary before it goes anywhere near yours. We know what a wasted enquiry costs, because we pay for them too.
Cleaning is a trust business. People let you into their home or their workplace. That shapes every message we write, and it is why our cleaning business advertising leans on reliability, vetting and reviews rather than gimmicks.
Our own roof cleaning ad, at £20 a day for 2 weeks, brought 38 leads and £8,450 of booked roof cleaning jobs. That is roof cleaning, not domestic cleaning, and results vary by trade and area. The method is the same one we use for you.
Recurring revenue
Why one regular is worth many one-offs
The maths fits on the back of an envelope. Use your own numbers.
Your price per visit
What one clean earns you today.
Times the visits a year
Weekly, fortnightly or monthly.
Times the years they stay
How long a happy client stays with you.
That total is the real value of winning one regular client, and it is almost always bigger than owners expect. It changes what you can afford to pay for a lead, and it is why domestic cleaning marketing should aim at regular bookings from the first message.
What this means for your ads
Ask for the schedule in the ad itself. "Weekly or fortnightly home cleaning" attracts people who want a regular. "Deep clean from..." attracts people who want one visit. Both are fine, but know which you are buying.
Then protect the regulars you win. A reliable cleaner, a named contact and a quick review request keep clients on the books for longer, which is where the real money is made.
Want regular clients? Start here
Tell us your postcodes and the clients you want. We build the rest.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Live within 7 days
Two tracks
Domestic and commercial need different marketing
Same trade, different buyer. We run them as two tracks.
| Domestic | Commercial | |
|---|---|---|
| Who buys | Homeowners and busy families | Office, practice and site managers |
| Where they look | Facebook and Instagram feeds | Google searches |
| What wins them | Trust, reliability, a named cleaner | Proof you are insured, consistent and responsive |
| How fast it closes | Often the same week | Usually slower, after a site visit |
| What closes it | A fast reply on WhatsApp | Follow-up to the decision maker |
Domestic clients
Domestic clients: Meta ads and trust
Homeowners do not search for a cleaner until they have decided. Ads reach them before that point.
Trust first
Insured, vetted and reliable, said plainly. These are the worries that stop people booking.
Your postcodes
We aim ads at the areas you want, so every new client fits your route.
A regular offer
Weekly or fortnightly wording attracts people who stay, not just one-off bookers.
Facebook ads for a cleaning business live or die on the picture, the first line and the offer. We use real photos of your team and van, not stock images. We write in plain words, name the area and make the next step one tap.
When someone enquires, the lead lands in your WhatsApp with their name, number, postcode and what they need. Ring them while they are still thinking about it. Our Facebook and Instagram ads page explains how we build the campaign.
If you also clean carpets, upholstery or ovens, we can run a separate campaign for each. See how that works on our carpet cleaning marketing page, or browse every industry we work with.
Commercial contracts
Commercial contracts: Google and follow-up
Commercial buyers search. Then they compare. Then they forget you unless you follow up.
A pipeline that does not forget
Commercial cleaning leads rarely close on the first enquiry. There is a site visit, a quote, a pause and a decision. Most contracts are lost in the pause.
Our CRM and follow-up automation keeps every enquiry in one board and sends a polite nudge at the right time, so the quote you sent last week does not go cold.
- Google Ads aimed at the services and areas you want
- A page that speaks to the decision maker
- Every enquiry logged in one pipeline
- Automatic follow-up after the quote
New1
- PriyaOffice cleaning, 3 floors, CM1Commercial
Contacted1
- MarkDental practice, evenings, CM2Commercial
Quoted1
- SarahGym, daily clean, CM3Commercial
Booked1
- TomSchool, weekly, CM4Commercial
On the search side, our Google Ads campaigns focus on people actively looking for office, school, clinic or site cleaning in your area. A tight set of services beats a wide net, and it keeps wasted clicks down.
Office managers ring during working hours, which is exactly when you are on a job. Missed-call text-back replies to every call you cannot take, and an AI phone receptionist can answer it for you, take the details and send them to your WhatsApp.
Want a fuller diary? Start here
Domestic, commercial or both. We tell you what we would run first.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- We run our own service business
- Leads straight to WhatsApp
Reviews
Reviews that reassure
Nobody hands over their house keys to a stranger without checking first.
Hi Priya, thanks for having us today. If you are happy with the job, a quick Google review would really help us.
How did we do?
Leave a reviewAsk after every clean
A short text goes out after each job, asking for a review with one tap. Happy clients answer when it is easy and quick. Over time, your profile shows a steady stream of recent reviews, which is exactly what a nervous new client looks for.
Reviews also support your search visibility, so they help both your ads and your Google Business Profile. Find out how it works on our review generation page.
The system
The system, end to end
Every step is built to turn attention into a client who stays. Usually live within 7 days of our call.
The ad reaches the right people
Facebook and Instagram for homes, Google for businesses, aimed at your postcodes.
The enquiry hits your WhatsApp
Name, number, postcode and what they need, in seconds.
Follow-up runs on its own
Replies, reminders and quote nudges, so nobody slips through.
The review request goes out
After the clean, a short text asks for a review.
The regular books again
A happy client stays on the books and refers friends.
From a cleaning business owner
What a cleaner says
Big thanks to the Grafter Media team 🙌 I've raised my prices and I'm still booked out. The biggest mistake I made was not running ads sooner.
JordanHewitt's Exterior Cleaning, EssexWant results like these? Tap below
We test every ad on our own cleaning firm before it runs on yours.
Free 20-minute call. No contracts pushed. Takes 30 seconds.
- 38 leads at £7.42 each
- Live within 7 days
FAQ
Cleaning company questions
How do cleaning companies get more regular clients?
Show the right offer to the right postcodes, reply fast, and follow up every enquiry until it books. Domestic cleaners usually start with Facebook and Instagram ads. Commercial cleaners usually start with Google Ads and a proper follow-up sequence. See the full plan in our guide on how to get more cleaning leads.
Do Facebook ads work for a cleaning business?
They can, particularly for domestic cleaning. People scroll Facebook at home, where the idea of someone else doing the cleaning is easy to say yes to. Results depend on your area, offer and how quickly you reply. We run Facebook ads for our own cleaning firm, so we know what to test.
How do I find commercial cleaning leads in the UK?
Decision makers such as office managers, practice managers and facilities leads often search Google when their current cleaner lets them down. A focused search campaign plus a short, polite follow-up sequence to each enquiry is the most reliable route. Commercial deals take longer to close than domestic ones, so patience and follow-up matter.
Can you help with both domestic and commercial cleaning?
Yes, and we usually keep them separate. They are different buyers with different worries, so each gets its own ads, page and follow-up. Many firms start with one and add the other once the first is running smoothly.
How do reviews help a cleaning company?
Customers are letting you into their home or workplace, so trust decides the booking. Recent reviews calm that worry. Our review generation service sends a short request after each clean, so reviews keep arriving without you chasing.
How much does cleaning company marketing cost?
Our prices are on the pricing page, plus the ad spend you choose, paid straight to Meta or Google. We confirm the price for your area on a free 20-minute call.
Want steady clients? Start here
Step 2 of 2
Pick a time
Your details are saved. Choose a day, then a time, and we ring you then.
You're booked in
We'll ring you on . Speak soon.
On the call
- We look at your services, your area and the jobs you want more of
- We show you our own real figures and what we would set up for you
- You get a straight quote for your area. No pressure, no lock-in
- We run our own service business
- Live within 7 days
- 38 leads at £7.42 each
Rather message first? WhatsApp us